RETAINING SUPPORTERS USING INTEGRATED MARKETING COMMUNICATIONS

like-thumbs2You need to like me, I mean us…I mean our company. There’s no real difference between who they like. If you represent an entity, you are that entity. To retain supporters, customers, or clients, who survives in business is who receives the most “likes”. Integrated advertising, promotions, and marketing communications helps greatly when you are trying to solidify a positive reputation, build brand awareness, increase supporters, and boost profits.

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HOW TO MARKETING YOUR PLANNED GIVING PROGRAM

wealthywomanEveryone is going to die at some point, so let’s stop beating around the bush and speaking all softly about the subject. There are elderly people in this world with money and you want them to invest in your organization. Just like any other target demographic, you must get to know their buying behavior, and when it comes to planned giving, you want to go with an emotionally driven cognitive messaging strategy. You want them to be sentimental to your cause, but also positioned to make informed investment decisions.

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CO-BRAND IT AND ADVANCE IT, SING IT WITH ME NOW!

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Are you selfish? Do you not like to share? Get over it! If you have a business, and you want it to do better, it may be time for you to think about cooperative branding (co-branding). I put my name on you, you put your name on me, and then we can all make more money. This is the principal premise here, but for brands. Some people have literally tattooed themselves, but I highly advise against this.

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PROMOTE YOUR CAUSE ONLINE, NOW

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Technology. You want it and gotta have it. The latest in the tech world makes us all want to drool, but when you are a nonprofit low on cash with high ambitions, pick the best engagement tools to give you the greatest ROI. All charities need money, and to woo the public, they have to know you exist.

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DISCOVERING NEW MARKETING OPPORTUNITIES

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Maybe you feel like you’ve exhausted your resources for marketing. Pinpointing marketing opportunities isn’t always easy, but with research and a growing understanding of your target markets, you can discover something new to do. Marketing opportunities derive from putting one’s ego aside and “ear to the ground.”

Marketing segmentation helps with just about everything. The reason for segmentation is truly an issue of relevancy. Your content must be relevant to your audience; otherwise, it falls on deaf ears.

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CONSIDER AN EVENT SPONSORSHIP

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Why don’t you kick up your event a notch? I’m not talking about adding fancy balloons or having Beyoncé perform; although, that would kick it up more than a few notches. No, I am talking about sponsorships. Yes, you could just throw an event, but there is just so much more you can get out of these things.

If you’ve never thought about soliciting one, it’s something to really consider. Sponsorships can come in the form of an in-kind donation or a monetary contribution. All sponsorships are mutually beneficial; however, they can be setup in different ways.

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HAPPY HOUR FUNDRAISERS AND THE LUSHES WHO LOVE BOTH

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In NYC, going to a bar or social event after work is common. Take advantage of the opportunity for individuals to support your mission by hosting your next fundraiser at an establishment serving refreshments your guests will love.

A fundraiser held at a bar or lounge is a cost-effective and fun way to bring people together to network and mingle while supporting your cause. As the host, you can be creative and host your event at a biergarten for a bierfest theme, a wine bar for wine enthusiast, or a martini bar for new, tasty creations.

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DOES YOUR EVENT WEBSITE SUCK? WELL, MAKE IT BETTER!

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Yes, we are in the age of drones and soon we will have wallets that look just like cell phones, but it doesn’t matter because nothing can replace the pretty things that capture our attention. Graphic design is ever evolving and visual imagery consumes us. Companies look to capture our attention and keep us engaged for as long as possible. Our senses awaken when we are visually stimulated.

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DRESS TO IMPRESS, WE ARE GOING OUT. EVENTS!

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There are just so many types of events you can plan and so many different ways to execute them. You have everything from street fairs to galas. However, for them to be successful, you have to plan a critical path for your event taking in consideration the timetable for all deliverables. Secondly, you must strategic execute an event marketing plan for the event to get people in the door.

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I CAN’T WAIT TO COME BACK TO THIS EVENT!

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Wow event attendees and give them an experience. Why? Well, no one wants to go to a boring event, and second, people who go to an event really want to feel like their perfectly good outfit didn’t just go to waste. Engaging, memorable, and better than all others is how every event host wants their guests to feel. Get your attendees talking and coming back for more by learning about what they want, inviting the right mix of people to be in the room, and putting great food and drinks out for all to enjoy.

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