
Host a Great Golf Tournament
April 1, 2013 By Vanessa Matthew Leave a Comment
Picturesque greens, morning dew, and a ball in hand - I think it's time for golf! Golf tournaments are great revenue generators, but if you want to ensure that your golfers come back year after year and invite others, you've got to do it … [Read More...]
Marketing

Consistency: It’s How You Brand An Event
January 27, 2013 By Vanessa Matthew Leave a Comment
For anything to be recognizable, it must remain consistent. For example, I've been known for consistently changing my hairstyle. Sometimes, I am not … [Read More...]

Achieve Direct Marketing Success Through Content Personalization
June 4, 2012 By Vanessa Matthew 2 Comments
Disseminate information about your company, solicit individuals for money, or ask for the renewal of a magazine subscription from your customers … [Read More...]

Drop The Dead-Weight In Your Marketing Program
February 9, 2013 By Vanessa Matthew 1 Comment
They can weigh you down or stop you. If your marketing initiatives are unprofitable, its time to drop the dead weight. Your marketing initiatives may … [Read More...]

Digital Media Marketing Musts for Nonprofits
December 15, 2012 By Vanessa Matthew Leave a Comment
You need just about every technology and digital media-marketing tool available at your fingertips to promote, inform, and engage the public. Luckily … [Read More...]

Crush Your Event Competitors
December 20, 2012 By Vanessa Matthew Leave a Comment
They may hedonistic, biological, or psychogenic. Regardless to how you view them, needs motivate people. Appeal to a person’s needs, and your event … [Read More...]

Planning A Special Event That Will Impress Your Guests
July 16, 2012 By Vanessa Matthew Leave a Comment
Special events are not easy to put together. There are so many different types of events that can be held. I will just touch upon events in this blog … [Read More...]

Holistic Marketing As The Groundwork For A Successful Direct Mail Program
June 8, 2012 By Vanessa Matthew 4 Comments
There are businesses that excel at communicating with their target market, and then there are businesses that do not. These businesses fail to attain … [Read More...]

Finding New Marketing Opportunities When You Feel All Is Lost
February 9, 2013 By Vanessa Matthew 5 Comments
Like a diamond in the rough, sometimes it is hard to find a valuable marketing opportunity. Typical marketing metrics give you 'click-through' rates … [Read More...]








