Everyone is going to die at some point, so let’s stop beating around the bush and speaking all softly about the subject. There are elderly people in this world with money and you want them to invest in your organization. Just like any other target demographic, you must get to know their buying behavior, and when it comes to planned giving, you want to go with an emotionally driven cognitive messaging strategy. You want them to be sentimental to your cause, but also positioned to make informed investment decisions.
Maybe you feel like you’ve exhausted your resources for marketing. Pinpointing marketing opportunities isn’t always easy, but with research and a growing understanding of your target markets, you can discover something new to do. Marketing opportunities derive from putting one’s ego aside and “ear to the ground.”
Marketing segmentation helps with just about everything. The reason for segmentation is truly an issue of relevancy. Your content must be relevant to your audience; otherwise, it falls on deaf ears.
Why don’t you kick up your event a notch? I’m not talking about adding fancy balloons or having Beyoncé perform; although, that would kick it up more than a few notches. No, I am talking about sponsorships. Yes, you could just throw an event, but there is just so much more you can get out of these things.
If you’ve never thought about soliciting one, it’s something to really consider. Sponsorships can come in the form of an in-kind donation or a monetary contribution. All sponsorships are mutually beneficial; however, they can be setup in different ways.
In NYC, going to a bar or social event after work is common. Take advantage of the opportunity for individuals to support your mission by hosting your next fundraiser at an establishment serving refreshments your guests will love.
A fundraiser held at a bar or lounge is a cost-effective and fun way to bring people together to network and mingle while supporting your cause. As the host, you can be creative and host your event at a biergarten for a bierfest theme, a wine bar for wine enthusiast, or a martini bar for new, tasty creations.
Yes, we are in the age of drones and soon we will have wallets that look just like cell phones, but it doesn’t matter because nothing can replace the pretty things that capture our attention. Graphic design is ever evolving and visual imagery consumes us. Companies look to capture our attention and keep us engaged for as long as possible. Our senses awaken when we are visually stimulated.
There are just so many types of events you can plan and so many different ways to execute them. You have everything from street fairs to galas. However, for them to be successful, you have to plan a critical path for your event taking in consideration the timetable for all deliverables. Secondly, you must strategic execute an event marketing plan for the event to get people in the door.
“Really? Why did they send this to me?” she said.
When we receive content that is completely irrelevant we will dismiss it. Mailing content that goes unread cost time and money and is simply costly. You want to be seen and heard, but by the right people. To do this, you must disseminate your content to particular target audiences.