Non-Profit Organizations Category

RETAINING SUPPORTERS USING INTEGRATED MARKETING COMMUNICATIONS

You need to like me, I mean us…I mean our company. There’s no real difference between who they like. If you represent an entity, you are that entity. To retain supporters, customers, or clients, who survives in business is who receives the most “likes”. Integrated advertising, promotions, and marketing communications helps greatly when you are […]

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HOW TO MARKETING YOUR PLANNED GIVING PROGRAM

Everyone is going to die at some point, so let’s stop beating around the bush and speaking all softly about the subject. There are elderly people in this world with money and you want them to invest in your organization. Just like any other target demographic, you must get to know their buying behavior, and […]

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PROMOTE YOUR CAUSE ONLINE, NOW

Technology. You want it and gotta have it. The latest in the tech world makes us all want to drool, but when you are a nonprofit low on cash with high ambitions, pick the best engagement tools to give you the greatest ROI. All charities need money, and to woo the public, they have to […]

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CONSIDER AN EVENT SPONSORSHIP

Why don’t you kick up your event a notch? I’m not talking about adding fancy balloons or having Beyoncé perform; although, that would kick it up more than a few notches. No, I am talking about sponsorships. Yes, you could just throw an event, but there is just so much more you can get out […]

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HAPPY HOUR FUNDRAISERS AND THE LUSHES WHO LOVE BOTH

In NYC, going to a bar or social event after work is common. Take advantage of the opportunity for individuals to support your mission by hosting your next fundraiser at an establishment serving refreshments your guests will love. A fundraiser held at a bar or lounge is a cost-effective and fun way to bring people […]

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OMG! WHAT IS THIS? “JUST PUT IT IN THE GARBAGE HUNNY!”

“Really? Why did they send this to me?” she said.  When we receive content that is completely irrelevant we will dismiss it. Mailing content that goes unread cost time and money and is simply costly. You want to be seen and heard, but by the right people. To do this, you must disseminate your content to […]

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GET IN THEIR FACE! MAKE THEM REMEMBER YOU.

Be impactful! Target people with quality messaging focused on what others want to know while providing information about what you or your company does and why it is worth their attention. If you are aiming to raise revenue, don’t waste money on blah communications to others. Segment and target those who you have on your […]

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