Businesses partnering to promote each other must protect their reputations selectively choosing whom to partner with. One business’ poor reputation can surely have an effect on another’s. Don’t let this happen to you.
If a partnership is not a win-win situation, don’t partner. All parties involved should be confident that they will increase their brand equity, awareness and bolster their reputations and credibility entering into what should be a mutually beneficial relationship.
Everyone should see results from marketing tactics to reach previously untapped markets moving new leads through respective sales cycles for future viable business.
Cross promotions can include radio announcements, newspaper ads, and joint media appearances, co-branded promotional materials, coupons, receipts, and product samples in addition to co-sponsored events. The possibilities are only limited by your creativity.
Working together, promoting each other’s brand will save money launching larger marketing campaigns not otherwise possible combining financial, marketing, and even technical resources together to increase reach, improve target market insights and ways to continue to market to new audiences.
However, just like all other marketing campaigns, establishing “smart” goals and objectives for cross promotions must be outlined detailing what is to be achieved and actions sought from new and old clients and customers during the marketing partnership in support of your business’ overall marketing strategy.
This entry was posted in Branding, Event Marketing, Marketing Communications, Non-Profit Marketing, Social Media and tagged brand equity, branding, business, cross-promotion, event, event marketing, marketing communications, promoting, sponsorship, target market.
From the age of five and even younger, we are able to distinguish different brands from each other just like colors and shapes. We associate brands with things and the way those things make us feel.
Whether positively or negatively, our experience with brands sticks with us for our lifetime as we grow loyal to those brands that give us what we want and need while discarding others.
Sometimes, the quality of a product or service is real and tangible, while there are times when the quality of a product or service is merely perceived, which is just as powerful of an attribute for a company to have.
As an organization, you can position your company in the minds of new and potential supporters by providing quality goods or services aligned with a marketing presence that will inform, engage, and solicit an action for a desired behavior.
All this is done to build a mental connection between your company, brand, and target market which has become increasingly easier to do with the immediacy of digital marketing and social media.
With social media, creating brand loyalty, brand recall, and driving engagement has made communication easier for companies, but it can be overwhelming when you consider all the ways you can track the results of your marketing communication efforts to justify the use of your activities – it’s certainly a full-time job.
However, the best thing you can do is invest in a few great listening tools and encourage marketing and communication teams to increase their understanding of how to relate to customers before engaging them.
Above all, trust and credibility will always shine through while embracing new ways to keep your target market(s) happy will not only help grow loyalty, but establish brand ambassadors who can influence others in a positive way by bridging and building new relationships on your behalf.
This entry was posted in Branding, Non-Profit Marketing, Non-Profit Organizations, Relationship Marketing, Social Media and tagged brand loyalty, customer engagement, donor engagement, facebook, marketing, non-profit organization, relationship building, social media, target market, twitter.