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		<title>Host a Great Golf Tournament</title>
		<link>http://brazenmarketer.com/2013/04/01/golftournaments/</link>
		<comments>http://brazenmarketer.com/2013/04/01/golftournaments/#comments</comments>
		<pubDate>Mon, 01 Apr 2013 09:00:33 +0000</pubDate>
		<dc:creator>Vanessa Matthew</dc:creator>
				<category><![CDATA[Event Planning]]></category>
		<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Non-Profit Organizations]]></category>
		<category><![CDATA[Fundraiser]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[Golf course]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Tournaments and Events]]></category>

		<guid isPermaLink="false">http://brazenmarketer.com/?p=1692</guid>
		<description><![CDATA[Picturesque greens, morning dew, and a ball in hand &#8211; I think it&#8217;s time for golf! Golf tournaments are great revenue generators, but if you want to ensure that your golfers come back year after year and invite others, you&#8217;ve got to do it right. Of course you must go through the traditional event planning [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brazenmarketer.com&#038;blog=36775687&#038;post=1692&#038;subd=vanessamatthew&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Obtaining Event Sponsors + The Marketing Sponsorship Program</title>
		<link>http://brazenmarketer.com/2013/03/02/sponsorships/</link>
		<comments>http://brazenmarketer.com/2013/03/02/sponsorships/#comments</comments>
		<pubDate>Sat, 02 Mar 2013 02:56:43 +0000</pubDate>
		<dc:creator>Vanessa Matthew</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Event Marketing]]></category>
		<category><![CDATA[Event Planning]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[event management]]></category>
		<category><![CDATA[event marketing]]></category>
		<category><![CDATA[event planning]]></category>
		<category><![CDATA[marketer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[sponsor]]></category>
		<category><![CDATA[Sponsor (commercial)]]></category>
		<category><![CDATA[sponsorships]]></category>
		<category><![CDATA[target market]]></category>
		<category><![CDATA[target markets]]></category>

		<guid isPermaLink="false">http://brazenmarketer.com/?p=619</guid>
		<description><![CDATA[If you have a great reputation and people on your side i.e. customers, suppliers, donors, or regular event attendees, you can present another company with the opportunity to bolster their brand equity, brand awareness, and brand trust in exchange for money or the donation of products and services in support of an event.  But wait! Just because [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brazenmarketer.com&#038;blog=36775687&#038;post=619&#038;subd=vanessamatthew&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>Increase Donor Lifetime Value Through Cultivation and Stewardship</title>
		<link>http://brazenmarketer.com/2013/02/17/donorlifetimevalue/</link>
		<comments>http://brazenmarketer.com/2013/02/17/donorlifetimevalue/#comments</comments>
		<pubDate>Sun, 17 Feb 2013 15:59:26 +0000</pubDate>
		<dc:creator>Vanessa Matthew</dc:creator>
				<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Non-Profit Organizations]]></category>
		<category><![CDATA[Relationship Marketing]]></category>
		<category><![CDATA[acknowledgement]]></category>
		<category><![CDATA[board member]]></category>
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		<category><![CDATA[charities]]></category>
		<category><![CDATA[cultivation]]></category>
		<category><![CDATA[executive director]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[human capital]]></category>
		<category><![CDATA[nonprofit]]></category>
		<category><![CDATA[nonprofit sector]]></category>
		<category><![CDATA[philanthropy]]></category>
		<category><![CDATA[stewardship]]></category>

		<guid isPermaLink="false">http://brazenmarketer.com/?p=1490</guid>
		<description><![CDATA[It is not enough to say thank you. Engaging a donor is strategic, takes time and effort, and can be quite challenging within the nonprofit sector. A lack of human capital can present this challenge, but if all you can do is mail an acknowledgment letter, then that is just want you do. Donors have [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brazenmarketer.com&#038;blog=36775687&#038;post=1490&#038;subd=vanessamatthew&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>Finding New Marketing Opportunities When You Feel All Is Lost</title>
		<link>http://brazenmarketer.com/2013/02/09/marketing_opportunities/</link>
		<comments>http://brazenmarketer.com/2013/02/09/marketing_opportunities/#comments</comments>
		<pubDate>Sat, 09 Feb 2013 16:00:57 +0000</pubDate>
		<dc:creator>Vanessa Matthew</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Management]]></category>
		<category><![CDATA[Relationship Marketing]]></category>
		<category><![CDATA[brand awareness]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[customer groups]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[marketer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing metrics]]></category>
		<category><![CDATA[marketing opportunity]]></category>
		<category><![CDATA[target customer]]></category>
		<category><![CDATA[target markets]]></category>
		<category><![CDATA[valuable marketing]]></category>

		<guid isPermaLink="false">http://brazenmarketer.com/?p=1408</guid>
		<description><![CDATA[Like a diamond in the rough, sometimes it is hard to find a valuable marketing opportunity. Typical marketing metrics give you  &#8217;click-through&#8217; rates and &#8216;unique visitors.&#8217; Real metrics like brand awareness and the inclination for a prospect to become a customer are hard to come by. Until we find the time and resources to thoroughly [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brazenmarketer.com&#038;blog=36775687&#038;post=1408&#038;subd=vanessamatthew&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>5</slash:comments>
	
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		<title>Drop The Dead-Weight In Your Marketing Program</title>
		<link>http://brazenmarketer.com/2013/02/09/deadweightmktg/</link>
		<comments>http://brazenmarketer.com/2013/02/09/deadweightmktg/#comments</comments>
		<pubDate>Sat, 09 Feb 2013 00:07:06 +0000</pubDate>
		<dc:creator>Vanessa Matthew</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Management]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[consumer behavior]]></category>
		<category><![CDATA[customer turnover]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing and advertising]]></category>
		<category><![CDATA[marketing budget]]></category>
		<category><![CDATA[marketing initiatives]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[target consumers]]></category>
		<category><![CDATA[target market]]></category>

		<guid isPermaLink="false">http://brazenmarketer.com/?p=1400</guid>
		<description><![CDATA[They can weigh you down or stop you. If your marketing initiatives are unprofitable, its time to drop the dead weight. Your marketing initiatives may have done well in the past, but there comes a time when you must take a good look at your marketing program. But, before you decide that a marketing initiative is [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brazenmarketer.com&#038;blog=36775687&#038;post=1400&#038;subd=vanessamatthew&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>What is Fundraising?</title>
		<link>http://brazenmarketer.com/2013/02/01/what-is-fundraising/</link>
		<comments>http://brazenmarketer.com/2013/02/01/what-is-fundraising/#comments</comments>
		<pubDate>Fri, 01 Feb 2013 00:26:47 +0000</pubDate>
		<dc:creator>Vanessa Matthew</dc:creator>
				<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Non-Profit Organizations]]></category>
		<category><![CDATA[Relationship Marketing]]></category>
		<category><![CDATA[active management]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[donations]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[fundraising strategy]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[non-profit]]></category>
		<category><![CDATA[relationship marketing]]></category>

		<guid isPermaLink="false">http://brazenmarketer.com/?p=1390</guid>
		<description><![CDATA[Fundraising is fundamental to the health of your organization. The act of fundraising generates dollars for programs, services, and the general operations of your organization. There are many fundraising activities your organization may engage in to raise money; however, in order to grow your support base, you must develop relationships with current and potential donors. [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brazenmarketer.com&#038;blog=36775687&#038;post=1390&#038;subd=vanessamatthew&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Customer Profitability And NYC Streets</title>
		<link>http://brazenmarketer.com/2013/02/01/customer-profitability/</link>
		<comments>http://brazenmarketer.com/2013/02/01/customer-profitability/#comments</comments>
		<pubDate>Fri, 01 Feb 2013 00:14:32 +0000</pubDate>
		<dc:creator>Vanessa Matthew</dc:creator>
				<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[Marketing Management]]></category>
		<category><![CDATA[Non-Profit Organizations]]></category>
		<category><![CDATA[Relationship Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[cultivation efforts]]></category>
		<category><![CDATA[customer lifetime value]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[loyalty programs]]></category>
		<category><![CDATA[market share]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing network]]></category>
		<category><![CDATA[non-profits]]></category>
		<category><![CDATA[nonprofits]]></category>
		<category><![CDATA[prospect research]]></category>
		<category><![CDATA[prospects]]></category>
		<category><![CDATA[public sector]]></category>
		<category><![CDATA[recognition]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[value proposition]]></category>

		<guid isPermaLink="false">http://brazenmarketer.com/?p=1385</guid>
		<description><![CDATA[New York City can be a tough place. The other day I walked past a homeless gentleman asking for food. All I could offer himwere my chocolate chip cookies. I said to him, “Here you go sir,” as I gave him my cookies. His response: “What is this, a cookie? I don’t want a cookie!” [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brazenmarketer.com&#038;blog=36775687&#038;post=1385&#038;subd=vanessamatthew&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Consistency: It&#8217;s How You Brand An Event</title>
		<link>http://brazenmarketer.com/2013/01/27/eventbranding/</link>
		<comments>http://brazenmarketer.com/2013/01/27/eventbranding/#comments</comments>
		<pubDate>Sun, 27 Jan 2013 00:51:34 +0000</pubDate>
		<dc:creator>Vanessa Matthew</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Event Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[Marketing Management]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[event marketing]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://brazenmarketer.com/?p=1323</guid>
		<description><![CDATA[For anything to be recognizable, it must remain consistent. For example, I&#8217;ve been known for consistently changing my hairstyle. Sometimes, I am not recognized by those who know me when I change my hair. Brand-wise, my inconsistent look does not reinforce my &#8220;brand.&#8221; If your event lacks consistency from idea to implementation, it will be difficult for [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brazenmarketer.com&#038;blog=36775687&#038;post=1323&#038;subd=vanessamatthew&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Cross-Promoting Events to Grow Business</title>
		<link>http://brazenmarketer.com/2013/01/20/cross-promoting/</link>
		<comments>http://brazenmarketer.com/2013/01/20/cross-promoting/#comments</comments>
		<pubDate>Sun, 20 Jan 2013 20:46:29 +0000</pubDate>
		<dc:creator>Vanessa Matthew</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Event Marketing]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[cross-promotion]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[event marketing]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[promoting]]></category>
		<category><![CDATA[sponsorship]]></category>
		<category><![CDATA[target market]]></category>

		<guid isPermaLink="false">http://brazenmarketer.com/?p=1303</guid>
		<description><![CDATA[Looking to increase the number of attendees at your next event? Cross-promotions are a great way to reach new audiences or more of your target market by partnering with other companies, associations, or promoters for an event. A mutually beneficial relationship, cross-promoting is about one hand washing the other. By working together, all parties involved [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brazenmarketer.com&#038;blog=36775687&#038;post=1303&#038;subd=vanessamatthew&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<item>
		<title>Crush Your Event Competitors</title>
		<link>http://brazenmarketer.com/2012/12/20/meetneeds/</link>
		<comments>http://brazenmarketer.com/2012/12/20/meetneeds/#comments</comments>
		<pubDate>Thu, 20 Dec 2012 23:14:07 +0000</pubDate>
		<dc:creator>Vanessa Matthew</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Event Marketing]]></category>
		<category><![CDATA[Event Planning]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[Marketing Management]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[event marketing]]></category>
		<category><![CDATA[event planning]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[market share]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing management]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://brazenmarketer.com/?p=946</guid>
		<description><![CDATA[They may hedonistic, biological, or psychogenic. Regardless to how you view them, needs motivate people. Appeal to a person’s needs, and your event just might the success you hope for. Approach the event planning process with the notion that people can be fickle. What they want today is often not what they want tomorrow. However, we [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brazenmarketer.com&#038;blog=36775687&#038;post=946&#038;subd=vanessamatthew&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">competition</media:title>
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