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Learn more about marketing for small businesses and nonprofits.

Co-Brand To Reach New Target Audiences

Co-Brand To Reach New Target Audiences

October 22, 2015

There I was, above clouds near the top of Wayna Picchu. The mountainside moist from morning dew, and I, out of breath not having fully comprehended that high altitudes of Peru are not the best for asthmatics.

Discovering New Marketing Opportunities

Discovering New Marketing Opportunities

October 18, 2015

It’s the day you wake up, with the sun barely piercing through the slats of your blinds, with eyes weary from staying up too long contemplating life, that you acknowledge both a sense of hopelessness and a willingness to face challenges that will take your life in a different direction.

Using Primary Research for Consumer Insights

Using Primary Research for Consumer Insights

October 17, 2015

A few years back I used to work with a young man named Anthony who was always very eager to get things done quickly. You would think this would be awesome. We all would love someone who can get a lot done in a day. Instead, his hastiness led to mistakes, as he hardly ever […]


circle-me-prof-picVanessa Matthew, aka. Brazen Marketer, is an integrated marketing communications and fundraiser refining communications and business performance for over 10 years, she is a forward-thinking, high-energy, results and data-driven decision-maker able to create high-level marketing strategies to attract and retain anyone.

She is well-versed in using both digital and print marketing tools, with expertise in analytics, omnichannel marketing, communications strategy, competitive intelligence, market research, event marketing and planning, campaign management, and content development.

Testimonials

Audrey Lapiner

Vanessa is a diligent and careful worker. Working for her in development, event planning, and fundraising, I am always impressed by her attention to detail and her commitment to getting tasks done well and quickly. She is able to handle any assignment that comes her way and is an excellent supervisor and colleague. She is wonderful to work with and would be an asset to any professional team.

Audrey Lapiner
Diandra Russell

Vanessa brought her knowledge of research, fundraising and budgeting skills to our team in a BIG way. Her communication and people skills are simply amazing. She is the most knowledgeable person I have met in this area who is able to manage and direct a large group of people both within and outside her department while still staying on target with multiple deadlines. In addition to knowing about event planning, database management, executive administration and donor cultivation. Vanessa has extensive experience in managing, leading and simply being a team player.

Diandra Russell
Nazarina V. Mwakasege Minaya

Vanessa is an on-the-go development and marketing department. She knows her audience, what appeals to them, when they want to give, how they want to give and even when is the right time to reach out to them. When she is not developing and implementing fundraising plans, she’s beautifying and simplifying websites, creating budgets so the department can get the most bang for it’s buck and researching analytics to make certain the organization is getting the word out about┬átheir campaign. In the short months I worked under Vanessa, I learned an entirely new CRM database as well as other practical skills, which has translated to success in a future position. She is a wonderful addition to any team and I hope to work with her in the future

Nazarina V. Mwakasege Minaya